Linkedin is like any other social network in the sense that it provides people with the ability to share content. This is a great way for people to have their content exposed to others. We all know that traffic to content is important for conversions. You can’t sell anything to anyone if no one is reading your content. This is where social media comes into play. It gives you an inexpensive way to get your content in front of people. In the case of Linkedin, it gives you access to a very specific targeted market. It’s the exact type of people who you’re looking for.
Why are Linkedin shares so important? There are two reasons why sharing is so important on Linkedin. The first one is the most obvious. The more people who share your content, the more eyeballs it’s exposed to. This is common sense and it shouldn’t be a surprise to anyone. The other reason is a bit more complex. Content that receives shares will be promoted more heavily by Linkedin. Like all social networking sites, it displays content based upon an algorithm. This is a mathematical formula that can be manipulated so that your content is seen by more people.
Sure you can. No one will ever know that your shares didn’t happen organically. Everyone who stumbles upon your content will just see the amount of shares it has received. Even Linkedin won’t know for that matter. You’ll receive more organic traffic from Linkedin as a result of buying shares. The entire process is quite simple and actually painless. It’s just a matter of buying the likes and selecting where they go.
This is the simplest way to get seen. It’s actually more common than you might realize. You’d be surprised by the amount of people who buy shares. Some of the top accounts are buying shares and getting their content out there to be seen. Now you can understand why it’s so difficult to get your content in front of people. You’re having to compete with people who are buying shares. If you aren’t, then you definitely are missing out.
The results will almost be instant. You’ll see right away that the shares will have an impact on the amount of people who your content touches. This is vital since no one can possibly be impacted by your content if it isn’t seen. Sharing your content makes it possible for people to be exposed to it. What you’re doing isn’t just exposing new people to your content. You’re actually connecting with other professionals and that’s a big deal. It will give you the opportunity to network and further your business relationships. As we all know, it’s those relationships that are invaluable. They will help you improve your stature in the business community and you’ll be able to prosper off of that.